The short, very real answer is that millennials don't ride is because there hasn't been a movie badass on a bike (in a GOOD movie) since the early '90's, a pre millennial time.
On Any Sunday fer instance. :lol: HD's first AMA Flat Track champion in years and years Mert Lawwill. Talk about good press/advertising. I'm putting gas in this plain little Ford 3/4 ton van one day. Didn't even look at the driver when finding out what he needed. Just happen to look through the rear window. Harley dirt trackers .. Hmmmmmm .. #1 number plate ... Hmmmm ... Look to the rear view mirror :eek: It is him :D . Gather up the credit card, suspicion confirmed. Take it back for his signature "Mr Lawwill, would you sign this too, on the back?". :D