Haven't seen these commercials...I made a brief stop at Lowes the other day.
Didn't look what all they have yet, but the Whole front of the tool section is now Craftsman.
I worked at Harley for 6 months in 2014. The Livewire already was in the works then. As I recall the drive range sucked (like 50miles maybe? ) and the price tag was guesstimated at like $50K.