What brand is your favorite tape measure?

They're all junk. When you use them everyday they all fall apart. Doesn't really seem to matter if they're $5 or $35.
No....
Spend the money. I have used Stanley almost exclusively since 1986 when I started in construction. The Fat Max series is my go-to choice.
Now....Humidity may result in an early demise to those living in places where it is a concern. I know that in wet weather, the water on the tape blade builds up and makes it hard to retract. The water also serves to delaminate the mylar. Here in Ca, humidity is low.