What brand is your favorite tape measure?

I used to use the craftsman ones simply because of their over the counter guarantee. I go through a lot of tape measures, but I’m using a Milwaukee right now because it was on sale in a 3 pack. I also have a few fat max tapes which I like. I alternate depending on what job I’m doing, I have an old Stanley with a small hook end for vinyl siding, to slip inside J channel. I hate the magnetic end of the Milwaukee framing tape. I also like to use the 16’ tapes for trim work, and 30’ tapes for framing.