What brand is your favorite tape measure?

I like the Stanley lever lock. It is designed so if you drop it it doesn't bend the tab on the end of the tape. When the tape is retracted, the tab is protected by the shell of the tape measure.
I always wondered why they didn't play that feature up more.
Most tapes the tab is exposed and if you drop it the tab bends rendering your measurements incorrect.
Ask me how I know.......