What brand is your favorite tape measure?

I was a Lufkin guy for quite a while, then a Stanley 30'.

I've got one that self-centers (gives you 1/2 the measurement on the other side, kind of neat).

Now I just stack up the free 25' ones from HF. I must have a dozen of them.
They're actually OK, and I've only manage to bend one.
It's nice having one in every tool room, work shop area, car, etc, and they're all the same.

I do still carry a Stanley 16' in the junk yard tool bag and a pocket 10' (AT&T freebie) in the dash cubby.