What brand is your favorite tape measure?

It’s always been a Stanley. I was in construction/ home improvements for a long time before the current career job. Tough, long lasting, takes serious abuse, dropped off of 3 story roofs, rained on, snowed on. Went swimming in a pool, a day of WD-40 oil, never a problem.

I think many don't think about it but it is a very important consideration.

I have put a lot of thought into it.

I have been loyal to my craftsman brand for years but the other day i used a Stanley fat max.

Felt pretty good and smooth and looks to be of good quality. I think it's made in USA too.

What do you guys use??