What brand is your favorite tape measure?

It’s been over a decade, but when I used a tape every day I used a 1 inch wide Stanley 25 footer. I worked in a moulding factory and needed the tape about every 5 minutes. I liked the older more square ones better but they redesigned to a rounder shape. I tried a 30 footer and it didn’t last too long doing what I was doing. I don’t like the metric combos or any HF tape.