What brand is your favorite tape measure?

The one that I always seem to find. I have no idea what brand it is. My oldest brother gave me this one about 20? 30? years ago.. I've bought at least 10-15 nice cool ones since then. I've left it out in the rain, went through a washer-dryer cycle at least once. Beat up, but it recoils just fine.
I have no idea where the cool green ones are anymore.

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