So what does a Frat zog stand for?
In its advertisements Dodge Bros. made a big deal about their all-steel body because its competitors were making sheet metal-covered wood bodies, which were notorious for rotting out.
chryslerfat, please note that I said "Dodge Brothers" all-steel body, not Dodge. Until 1938 it was Dodge Brothers, and Dodge started in 1939. Here's a picture of my '22 touring car with the early all-steel body.
In its advertisements Dodge Bros. made a big deal about their all-steel body because its competitors were making sheet metal-covered wood bodies, which were notorious for rotting out.