What brand is your favorite tape measure?

Rainy Day Auto said
I think many don't think about it but it is a very important consideration.

I have put a lot of thought into it.

I have been loyal to my craftsman brand for years but the other day i used a Stanley fat max.

Felt pretty good and smooth and looks to be of good quality. I think it's made in USA too.

What do you guys use??

Back when I was a carpenter it was a regular Stanley tape measure. I tried Lufkin, not as good, cracked the tape.
Nowadays, I still have Stanley but also have 4 harbor freight free tape measures in different parts of the house I use.