Yep. No wonder fad diets and instant weight loss supplements still find followers willing to spend their money on them.
Of course, it isn’t new...it has been like that since the mid 70s with Pritikin, Atkin, grapefruit, South Beach, Keto and a dozen other diet plans...all of which only achieve results by changing energy balance despite what they claim otherwise.
The equation remains simple, just like it always has.
People just seem to be drawn to magical claims...and choose to ignore basic science along the way.