I'll have to look for those products if the need should arise. It makes perfect sense to me in the right applications. Maybe they should make a bigger deal of it, if ya know what I mean.
Well. There is actually a good reason why they haven’t.
Consumer surveys showed them very quickly that using the technology and getting market acceptance faced two very large hurdles. The first was the “green” freaks that would immediately demand it would be used for everything (including those applications that it wasn’t suited for). The second was the “Doubters” that believed it was somehow an inferior product being forced on them by the green freaks.
They wisely chose a subtle approach that could get both sides to easily accept it as an improved alternative that was a “greener” choice.
Sometimes, the most effective revolution is the quiet one that people don’t even realize they are participating in.