Stop in for a cup of coffee

A few new ones this evening. I’m learning a lot about the old printing processes and why colors were what they were on these old images.

Before around 1920 there were really only 3 colors that could be used due to cost and availability. They were red, yellow and black. Blue was naturally derived and too expensive for magazine printing. The combination of those 3 left them limited to those colors plus oranges and browns.

After 1920, blue ink became available at a reasonable cost when the technology advanced. After that, the entire color wheel opened up and pretty much any hue could be printed. That’s why greens, purples and blues became so prevalent in magazine covers...they hadn’t been seen before.

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