Mexican restaurants and bland food.
When I was through Texas, I noticed that there were not a lot of the chain Tex-Mex places (Chili's, etc), but there were scads of 2 and 3 location Mom and Pop places.
I also noticed that Taco Bell was not the king of (or in some cases East of the Mississippi- the only) taco business.
I counted at least three other major chains with more of a presence than "the Bell".