When was the "Mopar" moniker spawned?

This one could easily be one of the first

On a side note, I used to have a stack of old propaganda magazines might have been "Ford times." They always were offering suggestions to dealers

One issue detailed how dealers could make money by removing, tagging, and storing heaters for customers over the summer months while draining, flushing and refilling the system with water

On an unrelated note, those publications TRASHED hydraulic brakes right up to the changeover, and then an issue AFTER that was promoting "the new simple, reliable Ford hydraulic brakes" AND that some older vehicles could be CONVERTED

(When I was very very young, I actually have ridden in two different Model A Fords, mechanical brakes.