Gentlemen: What motor oil do you use?

Hi Guys: I have a 1974 Duster with the slant six engine. What is the best motor oil (weight and brand) to use in this motor, and why do you feel this way. Please also mention how often you change the oil and filter. Right now, I'm using a NAPA Gold filter, and they work great. Your thoughts?

Royal Purple HPS 10-w40