The 110 I purchase comes from the gas station. We have 3 local stations that sell it. I just hear it so much that it can't be just a generic term, there needs to be a qualifier with it, like 93 pump etc.
I agree that is a killer 318. I think that there a quite a few killer 318s. In my book, if it genuinely shocks a person that it's "just a 318" then it's close to a killer 318.