'65 Valiant/Barracuda Hood to Cowl Seal Correct Placement?

I hate to ask trivial questions, but I notice the seal can be placed two different ways because its round and smooth on one edge and kind of open on the other side. Which side faces front, which side faces rearward (and why?). Thank you.

Photo is of '65 convertible which has had a repaint, so we are not sure if placed correctly or not.

cowl seal.JPG