Now the Ricers are going for the patina look

The Pentastar logo was placed on the lower passenger-side fender of all Chrysler products, including non-US brands, from 1963 into the 1972 model year. It was placed on the passenger side fender so it could be viewed by passers-by, a subtle method of getting the symbol ingrained in the public's mind: a nameplate has to be read, but a symbol is quickly recognizable without reading.
Here’s something I remembered the other day. My son who was 6 at the time where grocery shopping. In the isle in front of us was an extremely fluffy women taking up the better part of the isle. We got closer and he pager went off. My son yanks on my sleeve and says look out dad she’s going to backup. It was everything I could do to keep from laughing and if looks could kill.