1965 Formula S 5800 miles

FABO members may or may not know that beginning in 1964, Chrysler Corp. established it’s own franchised automotive parts stores across the US. My part time college job in 1964 was at one of these new Mopar “Single Source Supply” stores. We sold a complete line of service parts for multi-make vehicles including Chrysler, Ford, GM, International, Jeep, and other foreign and domestic makes, all packaged with a Mopar logo. The stores were established to compete with other existing independent and franchised stores such as NAPA.

about how long did that franchised separate brick and mortar parts store business last?

I know later on mopar dealers would sell multi make “hard parts”. Also, they were sold in the automotive sections of general department type stores. Typically small tune up related stuff.

I think even recently you could get a Mopar oil filter for a Chevy at Walmart.

here’s a Hard Parts book I have from 1979

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