When were you bitten by the car bug??
My interest in cars must've formed in my dad's nuts, because it's definitely genetic and I distinctly remember practicing stabbing the gas and brake pedals while in the womb.
That said, my interest in Mopars specifically formed as a kid when I saw some wing cars behind glass at museum/dealer in Salina KS, which you could see from I-70 as you drove by. Seeing the Duster Twister scribble (which I thought was the Tasmanian Devil at an early age) and the Road Runner decklid decal on a Hemi Orange 'bird cemented my love for Mopars by giving me something I could identify with as a kid. Chrysler got decades of return on investment with that Warner Bros. deal.