That stuff was quite the target hatred a few years ago in San Gabriel Valley. Their processing plant was right in the middle of Irwindale I think it was. It seems the fumes from it's production were causing things like burning eyes and asthma attacks and all sorts of respiratory maladies to the residents down wind of the plant.
We had a bakery downtown for almost 100 years. Now that's a odor you can like. Wonder Bread moved out and the facility got turned into a microbrewery. It still smells like grain and yeast but a different smell. LOL