I'm sure it's an acquired taste...but yoy can change that
Growing up, I always drank it black with sugar
Then 2, 3 years ago I passed my high water mark of 220 lbs and decided I had to do something drastic, so I cut sugar from my coffee
The first week or so, it tasted very bitter
Then I got used to it
My wife takes hers with some creamer and last year when we went on vacation I decided to try that, and I decided that isn't half bad either, so now I drink it like that