Stop in for a drink.

While that may be generally true... The EC small batch is actually pretty cheap at under 30 and not bad. From reading reviews, you can overpay for some rough stuff or get some very drinkable at a reasonable price. But yes, you will have to pay more for most of the best ones... I guess my area being a bunch of rednecks, does not stock much high end. A lot of the ones TMM puts up are not on our shelves. The small batch was only Elijah C I saw. While I was 'shopping' there were 2 other customers in the aisle very briefly. One grabbed a big bottle of Jim Beam without looking at anything else. Other guy grabs the biggest bottle of Jack. Takes one step and hesitates - grabs a second one and heads for the checkout...
Those Beam and Jack drinkers are mixers. Nothing wrong with that. I was a Black Velvet/7 drinker for years. I tried their BV Reserve for a few extra dollars and liked it. Much smoother. I wanted to cut some calories by not drinking so much soda and really didn't enjoy whiskey/water. Over a year ago I joined Cedar Valley Malt Manifesto's a whiskey tasting group and the rest is history. I really enjoy trying whiskeys, bourbons, single malts and Scotch. We drink them neat with out ice, water, or mix and have fun picking out the flavors and nuances in both the smell, taste, and aftertaste.