High quality Swiss made A - Bodies

I just read about Chrysler UK and its problems when they took over Rootes.

They hated the Hillman Imp, said it was total POO and Lee Laccoca thought us Brits were a bunch of LOSERS!
I guess that's why they went to the makers of watches and cuckoo clocks???

What do us brits know about making cars...:mob:


Mopar Schinznach is a different story:

AMAG was a Car Import Company (for different brands), which tried to avoid the high taxes/toll in Switzerland. They bought an abandoned - after WWII -cement factory in the late 40s and adapted this plant for car production/assembling.

So they made contracts with different car producers, to assemble their cars in Switzerland.

They started with Plymouth and Volkswagen in the 40s, but they built also Standard Vanguard, Studebaker and different Chrysler models up to 1972.

They focussed on cars, which they thought to sell easily in Switzerland - and it worked very well for some decades.

But AMAG Schinznach was never a Chrysler plant.

GM had also a plant in Switzerland, but this was a real GM plant:

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