The idea behind 'cogging' a V belt is efficiency. Its something covered in machine design and nothing exotic. Doing it on the outside has some slight advantages over the inside.
I started using the "top cog" belts the first few years I had put the v-8 into the Barracuda. It was tossing the belt at the track and I was looking for any improvement. (Other than the hp gained by tossing the belt )
Not at all concerned about the PRC made belt breaking. If any quality concerns, it will be with how evenly it runs, twisting, etc.