Well, as long as it tastes tolerable and has enough alcohol in it to make it worth drinking to reward us with a pleasant experience...mostly.
Just like good food, taste is just the first part...how we feel afterward is the part we tend to remember most and influences our conclusions and desire to repeat the experience more heavily.
The best tasting meal that gave you gastric distress afterward will likely never be eaten again. But an average non-descript meal that left you feeling full and satisfied will almost always be eaten again.