Even then, if they don't see a threat from competition, most of the time nothing happens. We are a bit of a captive audience. Not nearly as many choices for Mopar stuff. If you want it better, you probably need to do it yourself or go custom.
True enough. Problem is: many folks (like me) don't have the setup to build custom. I am a bit jealous of the guys that have welding equipment & the skills to fabricate. The sky is the limit if you can build what you want.