front crank seal installed direction

I'm using a 2004 truck cover and appropriate ATI balancer per ATI tech(early truck ,no vvt or mds). The block is a 6.1. I've got all kinds of conflicting info on which side of the new design seal is the air side. They are not labeled and the cover was bare when I bought it. The obvious choice would be smooth side out, It leaked bad, no tears or deformities and full contact on the hub. After researching FSM (alldata)there is no info, and in forums it would seem the new seals are installed "lettering" out. Images show both ways new and used. I installed the second one "lettering " out and it leaked exactly the same. This engine assembly was from scratch and the FSM diagrams show no slingers or other seals to be had. How are your front seals installed? I'm apart again and these aren't cheap.
Thanks,
Keith

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