I bet there's two to three times or more people with 273/318 and never mind the /6 guy's have under there hoods than 340/360, If everyone yanked there 273/318 tomorrow a swapped in a 360 like the 360 crowd wants 360 would dry up and become big dollar. Most 273/318 guy's are looking for little gains basically tune, mild cam, 4bbl and duals and maybe headers yes a 360 would be slightly better but the mild hopped up 273/318 would be enough power for most.