Don't "just" do that. Take the pump apart, it might have cracked an O ring, and makes sure proper gaskets and O rings are in place. Seems to me there is one on the snout where it goes into the block, plus the block to pump gasket, and a large dia. O ring where the cover mates. ALWAYS remove filter when trying to prime as it relieves the head pressure on the pump and makes it easier to pick up and prime.
Any possibility the hex is damaged?
YOU MAY HAVE cracked the pickup tube and it's suckin air