Why are American Racing Torq Thrust VN205 wheels so expensive?

Same thing my wife have thought about for many years. Seems to be a marketing game. If we shop for furniture or household items, appliances, or electronics, it's usually the most expensive items we like. Back in the early 70s, I went through at least 2 cars and a motorcycle every year. I would give someone a steal of a deal to get rid of one so I could buy the next greatest thing. And motorcycle magazines would help it along. This months perfection would be a p.o.s. in 6 months because of something so much better. And I fell for it for a while. At some point you have to realize you can't keep up with the manufacturers.