Why are American Racing Torq Thrust VN205 wheels so expensive?

WOW!
Just looked at American Racing pricing - MSRP $595 for one wheel?
That's crazy - I wonder if anybody pays MSRP...
One of the reasons the torque thrusts are so popular. Can probably get a set of four for about that price.
Then again, the 200s's that I want are summit price over $500 each, don't know what msrp is.
Light racing beadlocks for big slicks can run $1600, each.