Dollar General. True story I think. Lol

I think the DG business model is great.

They strategically place stores on secondary roads into neighborhoods, surrounding a wal-mart, effectively siphoning off business, with the same or lower prices, shorter drives on less busy roads, less parking lot hassle, and less checkout line hassle.

Selection is an issue, but it seems to be working.

... you do get a fair share of "wal-martians".

The FD (now also owners of Dollar Tree) business model is not the same.
Around here there are 3-5 DG stores for every FD or DT store.

A perhaps unintended coincidence, is the return of the neighborhood "general store", albeit under national corporate management.

I don't mind driving 2 minutes to DG for $13 18 pack of beer, and a $3 pizza and can be there and back in about 10-15 min.

WM is another 2 miles/8 min just to get there, and a hell of a lot more frustration.