The big movement too is “grass fed” beef. That stuff brings a stupid high premium at market, like 3-4 times the live price of regular cattle. Funny thing is, all off ours has been grass fed since the mid 90s. We found it was cheaper. Yet, we don’t have the state ag verified seal to sell it as grass fed for the premium. Granted the premium didn’t start until well after we downsized. Now a days, with just 8 head, it’s not worth it.