Stop in for a cup of coffee

Diesel was cheap when it was considered a by-product of gasoline production. Then some numbers guy figgered out "We should be charging by the amount of therms contained in diesel. It's got more than gas does!" :BangHead:
I wonder if there would be a market for a new diesel in a pickup that only had 300 Hp and 500 torque that got 25 MPG? You know those numbers were huge just a few years ago.... I mean if they focused on mileage like they have trying to one up the other brands. How much power do you really need???