The cost of wheels and tires.

BFG (basically friggin garbage) T/A radial car tires aren’t that great and now the prices is terrible. Why buy them?

their truck tires are fine. But did the price go crazy on them also?
413, I disagree. I have been buying tires sense the early 70's and tried about every brand out there at the time (Firestone & Dunlap) and the "TA" 50's were the best in traction, hooking up, long lasting and the best profile. Yes!!!! the cost were high, as the "E" rating I use on my truck, but they also saved my life a couple times, me doing stupid stuff. Everything is expensive now a days, but buy what you want or need once, for your car, not something that will just get you by.