So a Demo day in our world (2A) means a specific manufacture of a product visits the host range and lets folks test drive their product for no fee. They bring a bunch of different models and let folks shoot anything they want. In hopes that said test drivee likes the product so much that they purchase at a reduced Demo day cost. Everybody wins! In our specific case we are hosting Nighthawk a very high end premier custom gun manufacturer. They are high end enough most folks never lay eyes on one of their pistols much less get the opportunity to shoot one. Their shotguns start at mid twenty K and go up from there. We are targeting their 1911 platform product line in multiple calibers which generally start in mid 3s and go up. Shooting one is a very neat experience. I do not sell guns but it is great exposure for my range. Their claim to fame is one gun, is built by hand, by one gunsmith beginning to end. They will not deviate or compromise. Their pistols are works of art. You order one today and you will wait for months to get it. Totally worth the wait, my opinion! Anyway that is a Demo day. I am just super excited!