Does anyone remember these?
When I started in the oil business we were still selling the paper cans. At Pennzoil we'd just transitioned to the 12 pack. Market research showed women bought a lot of oil, but wouldn't buy 24 quarts because the case was too heavy (50 pounds). In those days Arnie Palmer was in a lot of the advertising.
When I started in the oil business we were still selling the paper cans. At Pennzoil we'd just transitioned to the 12 pack. Market research showed women bought a lot of oil, but wouldn't buy 24 quarts because the case was too heavy (50 pounds). In those days Arnie Palmer was in a lot of the advertising.