Stop in for a cup of coffee

Why does every news reporter feel it necessary to stand in the hurricane to do a report on the weather???
Most of the time, they are putting on an Act for the camera. They stand all hunkered down and pretend the wind is Blowing them. I remember seeing a storm reporter few years ago, was doing just that, while unbeknownst to him, people were walking by and riding bicycles casually... Hilarious.. :rofl: