Yes they are pricey. ours was $2500 installed but I think it was a good value. Ours was a non traditional size (15x6.6) insulated and it is a Overhead Door brand. It has the dual torsion springs, 4 reinforcement struts and all that. I see Menards has some more expensive doors in the $2500 range made by Ideal (never heard of them) and you have to install them yourself and haul away your old door. At least if I have troubles I can call the local guy and because I bought it from them, I'm "on the top of his list".