Charitable Donations
People are going to bid on that finished engine and it could easily bring $10,000, $20,000 or even more depending how much the buyer with the deep pockets wants to help St. Jude's along.
The buyer gets recognition out of it, and it is a tax write off for him being for Charity. Plus he will own a hot little 318.
The 318 engine build is the tool that makes it all happen.
The guys building it get to show off their stuff as a sideline benefit, and gain followers for their future projects in the process.
Win, Win !
☆☆☆☆☆
The guys doing the build and donating all of their time and materials, are quite frankly Marketing this event with all of the people following it.
All of the followers are helping this along.