I agree velocity is important but I think over worrying about leads to strangling your engine, say you have a zero decked 367 with a xe285hl cam, for most their choices for heads is what is available, at the very least stock 1.88 heads and max for most trick flow. It comes down to $$$ and how much power for most they have little control over it.
Velocity like everything else about balance and compromises, too much of anything can be bad.