Brand loyal or just like a good vehicle?
I was brought up a Chrysler person. They gave my grandfather, my father, and myself a roof over our heads and food in our bellies. I only worked at Chrysler for 4 years, and Ford for 6 months. It was long enough to know, I wasn't cut out for that lifestyle. After that, I kept buying mopar, because that's what I knew and liked most of their vehicles. Being familiar with them for decades, it also made it easier to race and work on them. Since the advent of all the electronics, lack of Chrysler having an idenity, and lack of a meaningful employee discount...I would probably go buy an Audi or VW. Reality is...I probably won't live long enough to wear out my Grand Caravan.
As I side note, I've owned about 300 cars since the age of 15. I had one Ford, one Honda, one Audi, and one Buick. The rest were "Chrysler" vehicles. I no longer feel the mopar-faith for a daily-driver.