Lunati 60406 vs PurpleShaft P4452761

It's also worth noting that sometimes extra lift won't make a big difference in power. There's some pretty interesting Dyno testing out there comparing low and high lift versions of the same cam and power levels being within margin of error.
And too, more lift is where you run into the extra cost for more costly valve springs and sometimes the machine work necessary to enlarge the spring seats for the bigger diameter. I would venture to say 90% of street builds don't really need anything much over .480 lift. Especially if still retaining stock iron heads.