Dude, I totally hear you. I am not disagreeing that a 360 can be built as a very awesome motor. It's just that the 340 was SO popular and has a kind of magical power that it just kind of talks to some of us. It's a sort of "If you build it, they will come" thing. I know I can build an awesome 475HP 360 for less money than a 475HP 340, but I'd still rather have the 340.