Hassle free lifetime guarantee, they say

Just remember: a "lifetime" warrantee is for the life of the company issuing it, not the life of the tool..... or you.
I bought a lifetime warrantee water pump for my dually. It lasted two years. Which was about a year longer than the parts place i got it from.

Edit: ...and in the 70s I did some racing at Irwindale on 7" slicks.... marketed with their name on em and sold by.....J.C.Penney.