Hassle free lifetime guarantee, they say

Ugh, Blowe’s……

I must show a receipt or photo ID to exchange a Kobalt tool. When I point to the “Hassle Free” warranty sign, I’m being told that they don’t know if I bought the tool at Blowe’s. Despite my attempts of showing them it’s got Kobalt written on the tool… So, after exchanging a few broken tools throughout the year ( and showing Photo ID to complete the transaction) I get Red Flagged in their system and am actually denied future tool warranty exchanges….. My local Blowe’s has also changed their Lifetime Warranty to a Limited 90 day warranty on certain tools like tape measures. Any attempts to exchange a broken Kobalt tape measure that I purchased when the Lifetime Warranty was in effect on said item, results in an argument between myself and the Blowe’s employees as their warranty policy has changed ….

Needless to say, Blowe’s will honor and exchange Craftsman, Lufkin, Crescent, tape measures with Lifetime Warranty for another tape measure with a Lifetime Warranty.

How is it that Kobalt is Blowe’s line of tools and Blowe’s changes their own Lifetime Warranty on THEIR own products?