Trans fluid $$$???

Anyone buy ATF+4 lately? I used to complain at Walmart $4.77/quart. But today I had to get a case and goddam... $11 per QUART? A case of ATF+4, a filter and tax cost me $157 this morning. $12 and some was tax, also ridiculous. That's Illinois for ya though.this is an 01, takes that plastic encased style filter not the open/exposed style that I have at least 6of, sitting here.
When did they stay adding gold dust to that shyt?
And to say I have about 30 CASES of type F that I can't get any bites on via CL for 20/case.... Only a couple of tire kickers that give me nothing but drama and excuses why they can't make it here this time.... What would it have hurt to filll a fresh, dry 46RE with type F? I even blew down the coolers with a few cans of that "kooler kleen" and a 150 shot of compressed air afterwards so it was bone dry.